Adidas stock exploded over the past few days and they continue to grow in influence, as their competitors either stay stagnant (Nike) or are on the down-slope (Under Armor). We saw this growth last year and wrote about how Adidas' philosophy had created an opportunity for them to continue to set the marketplace's tone, here. This trend does not seem to be slowing down anytime soon.
Case in point, Adidas recently teamed up with roots-reggae star Chronixx to explore the influence and story behind the SS17 SPEZIAL line. The inspiration for the line takes lessons from British casual culture and joins it with Jamaican reggae culture. These societies may seem worlds apart, yet we must remember our history. As a former British colony, Jamaica and Great Britain have greatly influenced one another. To honor this relationship, the SPEZIAL line has used the culture of both isles, influenced by soccer, music and streetwear, to highlight their newest venture.
The video explores Chronixx's understanding of Roots culture, British influence, and his favorite sport, football, and how all these things relate to being one with yourself and the world around you. It is yet another example of how Adidas and their brand continue to tap into the soul of their influencers and make this relate to the world. Pree and free yourself below:
Featured image courtesy of @adidasoriginals