Workout wear isn’t for athletes and workoutaholics anymore. It has increasingly become the new brunch, lunch, and dinner outfit for the everyday woman. Raw denim is now being replaced by your favorite leggings or yoga pants, and is must when grocery shopping or running your daily errands. Comfort is the new desire as this era of “athleisure” has taken women’s fashion by storm. Workout clothes are no longer being bought to sweat in, but instead, make a stylish fashion statement while still retaining comfort.
Celebrities have embraced this new fashion trend and have even begun to endorse, create and champion these lines. This has further influenced and legitimized an ever growing trend. We first saw designer Alexander Wang release an athletic line for H&M in fall of 2014, and recently Topshop announced they will debut a Beyoncé workout line later in 2015. Actress Kate Hudson created her own brand of workout threads called Fabletics, where she sells the entire workout outfit for one price. We like this strategy, and as Hudson has said you get the “complete look” rather than have to spend money on different pieces. Calia, by Carrie Underwood, launched a line exclusively at Dick’s Sporting Goods on March 5 of this year; even Heidi Klum has designed numerous active wear pieces for New Balance. Most recently, Rihanna, already a brand ambassador for PUMA, was named the new creative director for the women’s training line for PUMA in 2014. Now that’s a long list of heavy hitters/trend setters that are putting their time, money and effort into creating unique looks for the workout fashionista.
Has this trend created a more active and health conscious woman? I mean, if you’re ready for the gym-yoga-pilates-etc., why not head on over and get your workout on. Well, whatever the truth may be, we are seeing more entertainers and fashion designers add their twist into this ever growing market. Now, get on out their and climb some stairs in the snow, or ride the stairs on an escalator at your local shopping center. Either way, you’re going to be comfortable and look damn good doing it.