Cat Coore and Richard Daley of Third World.

Cat Coore and Richard Daley of Third World.

Third World's second annual "Under The Stars" benefit concert was a memorable, star-studded experience. Taking place on the lawns of Hope Zoo in Kingston, Jamaica, the concert was packed. When we arrived we were immediately serenaded by Sevana's angelic voice and wicked melodies. 

Sevana performing live at Third World's "Under The Stars" benefit.

Sevana performing live at Third World's "Under The Stars" benefit.


Freddie McGregor performing live at Third World's "Under The Stars" benefit.

Freddie McGregor performing live at Third World's "Under The Stars" benefit.

The lineup was filled with spectacular acts, from classic veterans like Big Youth and Freddie McGregor to recent revivalists, such as Jesse Royal and Chronixx; there was something for everybody. Yet, with all this magic on stage, Third World became the bridge and the link for the music event, as they played in-between other performances with hit singles "96 Degrees," "Dreamland," "Try Jah Love" and "Now That We Found Love." 

Chronixx performing live at Third World's "Under The Stars" benefit.

Chronixx performing live at Third World's "Under The Stars" benefit.

The night flowed smoothly, as the audience was captivated by DJ Squeeze who kept the oldies coming and the people moving.  

Toots of Toots and The Maytals performing live at Third World's "Under The Stars" benefit.

Toots of Toots and The Maytals performing live at Third World's "Under The Stars" benefit.

Highlights included the appearance of Toots & the Maytals, energetic as ever. We remember whispering to a friend how much he reminded us of the Jamaican James Brown. Performing hits such as "Monkey Man," "Bam Bam" and "54-46," Toots captivated the crowd, which at this point, grew to maximum capacity.

Tony Rebel performing live at Third World's "Under The Stars" benefit.

Tony Rebel performing live at Third World's "Under The Stars" benefit.

Tony Rebel was another roots veteran, who reminded us of how much we loved his old hits growing up. He performed, "Fresh Vegetable" and "If Jah Is Standing By My Side," along with a few other classics.    

With all the old-school lovers rock in the air, the party turned into one big retro dance party. It was truly a ‘big people’ event! We couldn't help but think of our mothers and fathers and how much they would have fulljoyed the vibes. 

Jesse Royal performing live at Third World's "Under The Stars" benefit.

Jesse Royal performing live at Third World's "Under The Stars" benefit.

Jesse Royal and Chronixx closed the show, smoothing out both portions of the evening's events with hits from the new generation. From "Modern Day Judas" to "Smile Jamaica," the revivalists definitely put everyone at ease with their reassurance and beauty. 

BUT WAIT THERE’S MORE

Shiah Coore performing live at Third World's "Under The Stars" benefit.

Shiah Coore performing live at Third World's "Under The Stars" benefit.

So here we are, getting ready to leave, thinking the show is over. We had just finished singing our hearts out with Chronixx and all of a sudden Stephen Marley appeared to sing two surprise songs! Leaving the crowd in awe and on a musical high. 

Third World's Cat Coore and Richard Daley performing at the 2nd annual "Under The Stars" benefit.

Third World's Cat Coore and Richard Daley performing at the 2nd annual "Under The Stars" benefit.

As much fun as the music and vibes were, we cannot forget the purpose behind this event. Third World partnered with two charities, Alligator Head Foundation & Children First, to help bring awareness and aid to children in need.

Children First is an organization based in Spanish Town, that uses skills training, remedial education, and developmental approaches to provide life-changing programs for children and adolescents. Alligator Head Foundation is a private foundation established to manage the East Portland Special Fishery Conservation Area. Its goal is to promote the development of sustainable living for the community and use art, music, and cultural expression as a tool in environmental conservation.

Overall, the event was a major success and still has us thinking about the peaceful energy. It is rumored that Third World will continue to make this an annual event, especially since their 2015 stage show was also a success. Here's to hoping they continue to bring out the goodness each and every year as KingstonToLA will be live and direct to support the good cause.    

See a clip of the concert below, recently published by Aeon 23 on YouTube.

Soren Waugh is the CEO of Jamaican PR company J26PR.

Photos via Steve James.

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