A whirlwind of emotions, feelings, memes, spoofs, scares and parodies came across the dancehall scene and beyond this week when Grace Hamilton better known as, Spice, posted a controversial photo of herself on Instagram of what looked as though she had bleached her skin, dawning a blonde wig and wearing blue contacts. Spice who had disappeared a few weeks earlier from social media and deleted all of her Instagram posts, suddenly reappeared in this new image, perplexing many of her fans and followers.
The picture she posted hit on the topic of colorism which is discrimination based on skin color where people are treated differently because of their skin tone. This can fall into many areas of racial profiling within the criminal justice system, health, business, the work force, politics and media. In many countries, not just America, the lighter skin tone is defined as the standard of beauty. Even in Africa and Asia, India, Jamaica, to Brazil, skin bleaching is prominent and has been around for centuries. Not only did Spice’s picture make many dancehall fans stop and think on this topic of falling into the pressures of societies standards of beauty, but it was also used to promote her new mixtape, ”Captured,” which features new single, “Black Hypocrisy.” touching on this exact subject of shadism within the black community. All in all, Spice’s main mission was to spread the message of loving the skin you’re in.
Her music video for, “Black Hypocrisy,” has close to 2 million views on youtube and debuted at number one on the US itunes chart and was the number one trending music video on youtube the day the video released. She has definitely excelled at getting of her message across. If you haven’t already watch it or watch it again here on KingstonToLA.com.
*Featured photograph via @spiceofficial’s instagram.