photo: Chase Spiessbach

photo: Chase Spiessbach

Gen Art has been in business now for twenty years and recently made a new home at The Factory in the downtown Arts District of Los Angeles. They celebrated their arrival to the city by throwing a house-warming party at the Arts District Co-op, celebrating fashion, film, and art, along with stylish entertainment from the art-rock band, Palaye Royale.

You may not have heard of Gen Art per se, but I’m sure you’ve heard of their client alumni such as: actor/singer Zooey Deschanel, designer Zac Posen, actor/designer Chloë Sevigny, and filmmaker Jason Reitman to name a few. Working behind the scenes, Gen Art helps launch and establish the careers for emerging fresh-faced talent.

Keri Vignola Ingvarsson, Partner and Marketing Director (left) with Jenna Duncalf of Media (right), described it as an incubation platform. Where their unparalleled services come alive though marketing and social media with high-end brands, events, runway shows, film festivals, and access to new media. Using this intricate platform, Gen Art’s clients are soon sought after, thought of as front-runners in their profession.

The celebration was set at the Arts District Co-op. An avant-garde market place for vendors to set up and sell their goods. It was complete with first-time vendor, Nicolle Ortega founder of Latin Posh, whose clothes are curated to instill power and beauty. Stephanie Payan of Unique Inspirations Jewelry who handcrafts with remarkable one of a kind quality. The treat of the night, entertainment performed by the MTV Award-winning band, Payale Royale. Their indie-psychodelic-rock styling fit right in.

Gen Art, you really now how to throw a party!  I have a hunch you’re in the right city!  Welcome to the neighborhood! #genartfactory

Here’s a look at Payale Royale’s: “Get Higher”