Alkaline has become a renowned dancehall ambassador. The artist is not only a recognizable name and face in dancehall; he has a knack for navigating his way to the top and influencing culture. He’s thoroughly provocative, uniquely creative and his genuine “don’t give a f*$k” swag attracts dancehall fans the world over. When we say provocative, yes we are talking about him tattooing his eyes back in 2014. According to a recent post by Noisey, several other dancehall artists went blind after attempting Alkaline’s extreme and dangerous self-alteration. That’s what we like about Alkaline. His brand is about getting attention and maintaining it. If fans follow along, that’s a good thing (maybe just let Alkaline do the eye tattoo thing; not the yutes). According to Alkaline, it is the casualty of being an entertainer; garnering wanted and sometimes unwanted attention.
Besides his signature tattooed, rude-boy appearance, another characteristic we like about Alkaline is his work ethic. At only 21, the artist has released so much material that his catalogue is longer than most veteran dancehall artists. Several of these works push the boundaries of what society deems acceptable; who doesn’t like that? The Kingstonian describes himself as an “in di streets yute,” and while music comes first, he is also currently pursuing a degree in Media and Communication at the University of the West Indies, Mona Campus. We’re impressed. Street smart and simply just, well, smart.
The artist recently released his new single Champion Boy on Yellow Moon Records. In the song, Alkaline declares gems such as being an “iphone boy and nuh Samsung boy.” U zeet.
Photos courtesy of @realalkaline