Some artists are iconic by nature, those you should not miss. This week, our Artist Spotlight is one such talent / mermaid, Jovi Rockwell.
Wild at heart and lyrically stealthy, Jovi is the Uma Thurman of dancehall and reggae; possessing that bad ass female energy, mixed with a timeless lyrical style. She’s been creating her own lane with tunes like “Rizzla” (filmed in LA), and “Youre Gonna Need Me,” filmed throughout Kingston, the US and Europe. Her recent collab with dub producers Natural High has created a well seasoned hit, “Mash Me Up.” The single features Jesse Royal and is off Natural High’s “Urban Roots” EP, now available on iTunes.
When Sister Nancy said “What a Bam Bam,” and when four non blondes yelled “What’s Goin On,” those words bellowed out into the Universe and summoned the creative soul that is Jovi Rockwell. Drawn to Jimi Hendrix and the Blues, she is steadily reinventing herself, keeping her music relevant, now, with a touch of the old soul. The Rebel Love Goddess recently collaborated with Major Lazer on their wildly successful “Peace Is The Mission” album. She’s also working on a highly anticipated EP produced by Natural High Music.
KingstotntoLA recently caught up with Jovi to get a pulse on what’s coming up next:
KNG2LA : What music are you listening to right now?
J.R. : I listen to all types rock n roll, reggae , rap, pop , but lately ive been listening to a ton of dancehall.
KNG2LA : How did your collab with Diplo/Major Lazer come about?
J.R. : I originally recorded “Too Original” with Diplo on a ska track and then he added Elliphant to the verses and turned that track up , tweaking it to like a hundred million thousand volts!!!
KNG2LA : If your music could be a color, what color would it be?
J.R. : Like a starlight blue flare.
KNG2LA : Whats next for you?
J.R. : I have a new record out with Jesse Royal “Mash Me Up” about to shoot visuals for that! So u can look out for that and my album coming soon.
According to Jovi’s Instagram, she very recently graced LA with her presence, and it looks good on her. Stay tuned to KingstontoLA for her new music and check out “Mash Me Up” with Jovi x Jesse Royal. #vibes
Images found @jovirockwell on Instagram.